Engineered in the mind / Expertly crafted / Based in San Francisco

Hern.Project was founded in San Francisco as a creative extension of music, skateboarding, and high-end fashion culture. What began as a menswear label rooted in darker palettes has evolved into a unisex brand, resonating with individuals who value authenticity, craftsmanship, and cultural depth.

At its core, Hern.Project is about synthesis—merging diverse influences into tangible garments that reflect both individuality and shared culture. Each piece is designed to balance functionality with expression, creating clothing that feels both personal and timeless.

The brand stands as a story of transformation: from the rhythm of music to the movement of skateboarding, from underground aesthetics to refined tailoring. Hern.Project exists for those who appreciate clothing not just as fashion, but as a language of identity.